Chronic disease is
stealing
years from our dogs
Most dogs will face preventable chronic disease, costing them years of healthy life.
WHY REAL DOG FOOD?
Our dogs are living less than half as long as they could
Chronic disease is
0
%
of dogs show signs of dental disease by the age of 3
0
%
of dogs will develop cancer at some point in their lifetime
0
in 4
dogs is over weight or obese, raising risk of diabetes, joint disease & heart problems
0% of dogs live on
ultra-processed diets
The ultra-processed foods we avoid for ourselves is just as bad for our dogs.
Meat by-products
Ultra-processed dog food can contain parts from 4D animals — dead, dying, diseased, or disabled — unfit for human consumption.
Artificial preservatives
Chemicals like BHA, BHT, and ethoxyquin are used to extend shelf life for months or years — and have been linked to liver damage and tumour growth in animals.
Empty fillers & starches
Corn syrup, wheat gluten, and starchy fillers bulk up kibble cheaply but spike blood sugar, fuel inflammation, and offer little real nutritional value.
COMMON MYTHS
Why premium still means processed
“Kibble cleans teeth”
Kibble is starchy and soft — it shatters without scrubbing, leaving plaque behind. 80% of dogs still develop dental disease by age 3.
“Grain-free means healthier”
Most grain-free kibbles simply swap grains for potatoes and legumes — still ultra-processed, still high in starch, and now linked to dilated cardiomyopathy (DCM) in dogs.
“Premium kibble = real nutrition”
High heat processing destroys up to 40% of proteins and most natural enzymes. "Premium" on the label doesn't mean the nutrients survived the bag.